Brandpotion.com || Out of the Boxx

Here is my ad concepts for the brand new competition on Brandpotion.com - this time the ads are for promoting Frameboxx - as always, I would love your feedback and please do make sure you click on the ads to vote... the stakes are high this time. The first prize is an iPad! (I am dying to get my hands on one of those babies! So take a minute and VOTE!)

The Brief: Make a print ad talking about “Frameboxx, one of the best animation and visual effects training brands.”

Here are my ads:

"Frame your career with Frameboxx"

This one is inspired by the "eyes" from the Frameboxx logo... literally. Using the eyes to reinforce the brand message, I have kept the copy simple and straightforward. The idea is to communicate that if you're looking for a place to train you to become an animation or visual effects professional, this is it.

"Creator of Superhero creators"

We all love superheros. All of us have our own version of what our favourite superhero should be... well, this is what the ad tries to convey: Frameboxx is the creator of superhero creators.

"Eye of your mind"



Drawing inspiration from the brand name (ok, the first part of the brand name!), this ad tries to convey how Frameboxx moulds its students into the very best animation and visual effects professionals. (Thus a normal spider on lens and the Spiderman logo on the other) After all, what separates the best from the rest is their "Frame" of reference, isn't it?

"Things are what you want them to be"




Again, drawing inspiration from the brand name (ok, the first part of the brand name!), this ad too tries to convey how Frameboxx moulds its students into the very best animation and visual effects professionals. After all, what separates the best from the rest is their "Frame" of reference, isn't it? The visual depicts that with the proper training, even the humble, unwanted everyday rodent can be transformed into a much loved animated character. All one needs is some imagination, a little creativity and the right training.


"Magic"



The magic of animation and visual effects is that it often transforms the very things we abhor to things we adore. This ad tries to capture that magical transformation.