Brandpotion.com || Out of the Boxx

Here is my ad concepts for the brand new competition on Brandpotion.com - this time the ads are for promoting Frameboxx - as always, I would love your feedback and please do make sure you click on the ads to vote... the stakes are high this time. The first prize is an iPad! (I am dying to get my hands on one of those babies! So take a minute and VOTE!)

The Brief: Make a print ad talking about “Frameboxx, one of the best animation and visual effects training brands.”

Here are my ads:

"Frame your career with Frameboxx"

This one is inspired by the "eyes" from the Frameboxx logo... literally. Using the eyes to reinforce the brand message, I have kept the copy simple and straightforward. The idea is to communicate that if you're looking for a place to train you to become an animation or visual effects professional, this is it.

"Creator of Superhero creators"

We all love superheros. All of us have our own version of what our favourite superhero should be... well, this is what the ad tries to convey: Frameboxx is the creator of superhero creators.

"Eye of your mind"



Drawing inspiration from the brand name (ok, the first part of the brand name!), this ad tries to convey how Frameboxx moulds its students into the very best animation and visual effects professionals. (Thus a normal spider on lens and the Spiderman logo on the other) After all, what separates the best from the rest is their "Frame" of reference, isn't it?

"Things are what you want them to be"




Again, drawing inspiration from the brand name (ok, the first part of the brand name!), this ad too tries to convey how Frameboxx moulds its students into the very best animation and visual effects professionals. After all, what separates the best from the rest is their "Frame" of reference, isn't it? The visual depicts that with the proper training, even the humble, unwanted everyday rodent can be transformed into a much loved animated character. All one needs is some imagination, a little creativity and the right training.


"Magic"



The magic of animation and visual effects is that it often transforms the very things we abhor to things we adore. This ad tries to capture that magical transformation.

Brandpotion.com || Great Ads go Viral

Here is my ad concept for the brand new competition on Brandpotion.com called “Get Ads go Viral” - as always, I would love your feedback and please do click on the ads to vote!

Introduction: Great ideas are infectious. Great ideas are the kind that hit you when you’re not looking, and then stick around to hit everyone you know as well. Social networking sites like Facebook and Twitter have become breeding grounds for great ideas, providing a platform for sharing ideas, opinions and lots more. We believe that any idea, no matter what it’s about, can be spread through these sites.

The Brief: Have a great idea? Turn it into a simple, easy-to-understand advertisement, and promote it on your social network. (E.g.: Turn your cure for corruption into a print ad. Or shoot your solution for preventing suicides as a video ad. Have an idea about healthy living? Make an ad about it and share it with your friends.)

This isn’t just a competition about what you’re advertising. It’s about making your idea so infectious, everyone wants to share it.

Here is my Ad: The most precious resource that we have is time. Little wonder then that this is what is most required to make our world a better place! There are innumerable bodies and organisations that are or at least attempting to make a difference... philantrophy is not the bastion of the ultra-rich like M/s Gates or Tatas - that's because money is not the scarce commodity here... what we need is to share our time by Volunteering. It will enrich us all. This is what the ad tries to convey.

Brandpotion.com || Earth Care Awards 2011 - Part 2

Here are some more of my ad concepts for the brand new competition on Brandpotion.com called  “The Earth Care Awards 2011” - click here to see my earlier concepts for the same competition - as always, I would love your feedback and please do vote for the ads...

Introduction: Saving the environment is a task that cannot be done just by one person, one organisation or even one country. But it takes the efforts of individuals to prove that it’s possible—-that the effort of just one person can change the minds of a group of people, that the effort of a group of people can affect the actions of an organisation and so on. And while this domino effect will eventually make conservation a global phenomenon, it’s important to remember that this starts with the effort of an individual.

The Earth Care Awards 2011 has been brought into existence to celebrate the efforts of individuals, to recognise and appreciate their contribution to the environment. Go Green India is calling for ads from you to promote the Earth Care Awards 2011, which will be held on 9 September 2011.

For more information, you can log on to www.gogreenindia.co.in

The Brief: Create an ad that establishes the purpose of the Earth Care Awards 2011. You have to promote: 1) the importance of saving the environment, and 2) the Earth Care Awards 2011.

Here are my ads:

"Go Green Now"

"Green = Money"
In a capitalist "greed is good" world, it's time to take a step back and think at what we are doing - are we killing the goose that lays the golden eggs? For instance, the Big Brother has attacked many countries in pursuit of Black Gold - what when Oil runs out in 10 years? Latest measurements confirm that the world's oil and natural gas supplies are running out too fast. At some time between 2010 and 2020 the world's supply of oil and gas will fall below the level required to meet international demand. Our only chance is to Go Green... if for no other reason, for economics alone!

"Earth Shield"

Brandpotion.com || Creative Colours

Here are my ad concepts for the brand new competition on Brandpotion.com called  “Creative Colours” - as always, I would love your feedback and please do click on the ads to vote!

Introduction: Holi is always a great festival to celebrate, especially because of all the colours around you. But we’d like to make your Holi a little bit happier this year, so we’re offering exclusive BrandPotion goodies for the best uses of colour in advertising.

The Brief: Create a print ad on Holi that uses colour creatively and effectively. Show the true spirit of Holi through your work.

Here are my Ads: 

Colours of India

Without a shadow of a doubt, India is bursting with colours in every nook and cranny... as if every moment is a visual for the old Jensen & Nicholson ad - whenever you see colour, think of us". Holi is the logical extension of that myriad melee of colours - a celebration that spans the length and breadth of the country. This ad tries to depict the real colours of India that the nation celebrates every Holi.

True Colours

This ad tries to depict the true colours of India comes to forefront every Holi. Perhaps, the layers of colour that masks the faces of revelers perhaps masks the differences that divides the nation on other days of the year...

 

Colours Unite 

Colour divides the world. The festival of Colours bring us together.

Brandpotion.com || Earth Care Awards 2011

Here are my ad concepts for the brand new competition on Brandpotion.com called  “The Earth Care Awards 2011” - as always, I would love your feedback and please do vote for the ads...

Introduction: Saving the environment is a task that cannot be done just by one person, one organisation or even one country. But it takes the efforts of individuals to prove that it’s possible—-that the effort of just one person can change the minds of a group of people, that the effort of a group of people can affect the actions of an organisation and so on. And while this domino effect will eventually make conservation a global phenomenon, it’s important to remember that this starts with the effort of an individual.

The Earth Care Awards 2011 has been brought into existence to celebrate the efforts of individuals, to recognise and appreciate their contribution to the environment. Go Green India is calling for ads from you to promote the Earth Care Awards 2011, which will be held on 9 September 2011.

For more information, you can log on to www.gogreenindia.co.in

The Brief: Create an ad that establishes the purpose of the Earth Care Awards 2011. You have to promote: 1) the importance of saving the environment, and 2) the Earth Care Awards 2011.

My Ads: How we can make the planet a greener place is something that all of us know - whether it is by turning off the tap when we are brushing or switching off the lights when we are leaving a room - the question is: How many of us do our bit to make the world greener? When time is running out in our bid to conserve our world for the next generation, these ads conveys that the Earth Care Awards 2011 salutes those whose actions speak louder than words!

"Actions Speak Louder Than Words"

"Paint the town Green" 

 "Green World - 1"

  "Green World - 2"

Also, on the Go Green India site I found another cool competition running inviting designers to redesign their logos. These are my attempts to redesign the logo for JSW & Times of India Earth Care Awards. Sadly I can only upload one and ol' indecisive me can't decide which one to upload. Have a look and help! Check out this link: http://www.gogreenindia.co.in/logo_design.php

 

 

Prizes are up for grabs. Best logos will win “Jury choice” and “Viewers choice” awards. Contest closes on 5th April 2011.

Brandpotion.com || My Interview

Brandpotion.com just published my interview today - click here to read it.

Brandpotion.com || Chill maar, horn mat maar! - Part 2

Here are some more of my ad concepts for the brand new competition on Brandpotion.com called  “Chill maar, horn mat maar!” - (Click here to see the earlier concepts for this competition.)  - as always, I would love your feedback and please do vote for the ads...

"Chill"

"Love your ears"

"Caution"

 

"Life is a journey"

"Love your ears" - Mini Series 

 

Brandpotion.com || Chill maar, horn mat maar! - Part 1

Here are my ad concepts for the brand new competition on Brandpotion.com called  “Chill maar, horn mat maar!” - as always, I would love your feedback and please do vote for the ads...

Introduction: It doesn’t matter where you’re living, India is a noisy country. With an increasing number of vehicles, the traffic situation’s going from bad to worse. Stricter anti-pollution rules mean that at least the vehicles aren’t polluting the air as much. However, there’s no way to moderate noise pollution. Honking while stuck in traffic is as useless as it is common. Most drivers seem to forget, rather conveniently, that the traffic isn’t going to move faster simply by their honking. BrandPotion’s calling for some really creative ideas to get people to stop honking when they’re stuck in traffic.

The Brief: Fight noise pollution. Get people to stop honking when in traffic.

"Horns of a dilemma"

 

"Think about it"

"Don't blow your own trumpet"

 "Don't be a devil on the Road"

"Make Noise when it Matters"

"Horns only look good"

Brandpotion.com || My Winning Entries

Here are the various ad concepts of mine that won prizes at Brandpotion.com

(Click on the contest names to see the briefs - click on the ad title to see the ads)

1. Consolation Prize | "Mirror of Success" | Ad title: "Reflections of the Maximum City"

2. Best Print Ad | "Times Green Ganesha" | Ad Title: "Rejoice, Revive, Rejuvenate"

3. 2nd Prize - Community | "Times Green Ganesha" | Ad Title: "Ganesha says Think Green"

4. Best Print Ad | "Biggest Creative Team in India" | Ad Title: "Food for Thought"

Well the booty includes a Nokia X2 phone, a Samsung Corby phone, Gift Vouchers from Bookzone and Shoppers Stop. 

The Bookzone vouchers came in really handy - picked up a couple of books for myself and one for my sister...

(click on the covers below to see more)

But what I am proudest of is the 3 certificates that adorns my workstation :)

And they just published my interview on the site - click here to read it.

Thanks Team Brandpotion!

Brandpotion.com || Education in 2020

Introduction: Education Times is celebrating 2010–2020 as the ‘Decade of Innovation’. Education Times, through a print report, brings forth an insight in to the current education scenario, scanning radical changes which the decade is poised for, with a special emphasis on innovation brought in to the education sector.

The Brief 

Using an innovative solution to any major problem in education today, show us your vision of education in 2020.

The Concepts

Another Brick in the Wall?

In 2002, Education was one of the six core action areas that Dr. Abdul Kalam had shortlisted in his Vision 2020. 8 years down the line, our country still has an alarmingly high number of children who do not go to school. This ad draws inspiration from the epic Pink Floyd song "Another Brick in the Wall Part - II" from the album "The Wall" (1979). The photographs of prevalent child labourers in India form a "wall" montage, where as the message is a twist on the song - even the font used mimics the font of the album cover. My vision for education in 2020? Quite simply like the ad says: "Education for all... our future depends on it!"

e-ducation

"The whole purpose of education is to turn mirrors into windows." - Sydney J. Harris ---- Euromonitor International forecasts that there will be 3.2 billion Internet users worldwide in 2020 and that India will have overtaken the USA as the second biggest Internet user market with digital information growing 60 times! This mini-series of 3 ads encapsulate the future of e-ducation based on this rapid e-volution... here are the 3 ads:

 

 

 

100% Literacy by 2020

To the uneducated, an A is just three sticks.  ~A.A. Milne ---- There's an old Hindi saying, "Kala akshar bhains barabar" that has exactly the same ethos as Milne's quote above. About 35% of world's illiterate population is Indian and, based on historic patterns of literacy growth across the world, India may account for a majority of the world's illiterates by 2020. This is what we need to avoid the most! Undoubtedly, literacy in India is key for socio-economic progress - and our country to become a true economic Superpower must aim to have 100% literacy by 2020. But there is lots of work to be done over the next decade - Literacy rates in 2009 were 76.9% for men and 54.5% for women... Needless to add, without 100% literacy, the economic growth is guaranteed to be skewed and we will remain to be paper tigers --> this is what this ad tries to convey.

Knowledge @ the Speed of Light

India in 2010 is already an IT superpower and a knowledge economy - or is it? In my opinion, by 2020, India will become a true knowledge superpower by building on the IT infrastructure, helping the light of knowledge eradicate the large spots darkness in society. To borrow a line, by 2020, "Let there be Light"... or rather knowledge at the speed of light.