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"Be Yourself!"This one is designed to inspire the target group (students and young people) to think beyond the obvious and thus not be another face in the crowd. The metaphor used is the tie which is often seen as restrictive by the youth and I think it will find a connection with the target group.
"Apple of my eye"Apple is arguably one of the coolest youth brands in the world. And it is sure not another face in the crowd! In fact, the USP of brand Apple (arguably), is that its users feel that using the brand makes them stand out - giving the brand almost a cult status. This ad concept aims to connect with the youth with the Apple analogy on how to stand out in a crowd.
"Tee off!"Since the 1980s, T-shirts have flourished as a form of personal expression - especially for the youth. This ad concept uses the T-shirt metaphor to let the viewer take a sneak peek at their future and decide whether they want to be a part of the crowd or stand out from the crowd like MJ...