Wednesday, August 25, 2010 || Ganesha says Think Green

The Brief: Around India, millions celebrate Ganeshotsav, a festival celebrating the god of the everyman. This is a festival that goes beyond the boundaries of caste and creed, as all Indians unite in good cheer to celebrate Ganeshotsav. And the celebrations are always grand. Every year communities get together to buy the biggest idols they can afford. And with each year, the idols and celebrations get grander and more elaborate.

Earlier, idols were made of earthen clay instead of Plaster of Paris (POP). But as demand grew, sculptors began using POP since it’s an easier material to mould and looks better than simple earthen clay. But come immersion time, these POP idols release toxic elements into the water and clog up waterways. Decorations used are bought for their value for money, rather than their eco-friendliness. Immersion processions result in noise and air pollution from fireworks, littered roads and other such eco-unfriendly behaviour.

It’s time for a change. It’s time to go back to our roots. This year, let’s celebrate with a new Ganesha, a green Ganesha. The Times of India wants you to make ads celebrating Ganeshotsav in an eco-friendly way.

The campaign concept: The ad concepts below urges the viewer to Think Green and celebrate Ganeshotsav in an eco-friendly way.

Do let me know what you guys think... Please click on the photos below to go to the link, use your FB details to login and vote for me :) And do wish me luck - thanks!