Friday, September 24, 2010 || Education in 2020

Introduction: Education Times is celebrating 2010–2020 as the ‘Decade of Innovation’. Education Times, through a print report, brings forth an insight in to the current education scenario, scanning radical changes which the decade is poised for, with a special emphasis on innovation brought in to the education sector.

The Brief 
Using an innovative solution to any major problem in education today, show us your vision of education in 2020.

The Concepts

Another Brick in the Wall?

In 2002, Education was one of the six core action areas that Dr. Abdul Kalam had shortlisted in his Vision 2020. 8 years down the line, our country still has an alarmingly high number of children who do not go to school. This ad draws inspiration from the epic Pink Floyd song "Another Brick in the Wall Part - II" from the album "The Wall" (1979). The photographs of prevalent child labourers in India form a "wall" montage, where as the message is a twist on the song - even the font used mimics the font of the album cover. My vision for education in 2020? Quite simply like the ad says: "Education for all... our future depends on it!"


"The whole purpose of education is to turn mirrors into windows." - Sydney J. Harris ---- Euromonitor International forecasts that there will be 3.2 billion Internet users worldwide in 2020 and that India will have overtaken the USA as the second biggest Internet user market with digital information growing 60 times! This mini-series of 3 ads encapsulate the future of e-ducation based on this rapid e-volution... here are the 3 ads:

100% Literacy by 2020

To the uneducated, an A is just three sticks.  ~A.A. Milne ---- There's an old Hindi saying, "Kala akshar bhains barabar" that has exactly the same ethos as Milne's quote above. About 35% of world's illiterate population is Indian and, based on historic patterns of literacy growth across the world, India may account for a majority of the world's illiterates by 2020. This is what we need to avoid the most! Undoubtedly, literacy in India is key for socio-economic progress - and our country to become a true economic Superpower must aim to have 100% literacy by 2020. But there is lots of work to be done over the next decade - Literacy rates in 2009 were 76.9% for men and 54.5% for women... Needless to add, without 100% literacy, the economic growth is guaranteed to be skewed and we will remain to be paper tigers --> this is what this ad tries to convey.

Knowledge @ the Speed of Light

India in 2010 is already an IT superpower and a knowledge economy - or is it? In my opinion, by 2020, India will become a true knowledge superpower by building on the IT infrastructure, helping the light of knowledge eradicate the large spots darkness in society. To borrow a line, by 2020, "Let there be Light"... or rather knowledge at the speed of light.