Wednesday, November 24, 2010 || Chill maar, horn mat maar! - Part 1

Here are my ad concepts for the brand new competition on called  “Chill maar, horn mat maar!” - as always, I would love your feedback and please do vote for the ads...

Introduction: It doesn’t matter where you’re living, India is a noisy country. With an increasing number of vehicles, the traffic situation’s going from bad to worse. Stricter anti-pollution rules mean that at least the vehicles aren’t polluting the air as much. However, there’s no way to moderate noise pollution. Honking while stuck in traffic is as useless as it is common. Most drivers seem to forget, rather conveniently, that the traffic isn’t going to move faster simply by their honking. BrandPotion’s calling for some really creative ideas to get people to stop honking when they’re stuck in traffic.

The Brief: Fight noise pollution. Get people to stop honking when in traffic.

"Horns of a dilemma"
"Think about it"
"Don't blow your own trumpet"

 "Don't be a devil on the Road"

"Make Noise when it Matters"

"Horns only look good"