Brandpotion.com || Buckle Up

Here are my entries for the brand new competition on Brandpotion.com... the brief this time around is "Get people to remember to wear a seatbelt when they enter a car."

Please click on the photos below to go to the link, use your FB details to login and vote for me :)

"Not just for Dummies"

"Seatbelt = Lifeline" - Version 1
"Seatbelt = Lifeline" - Version 2

"The most important belt..."

"OK Seatbelt Please..."

BTW while researching, found the ad below which I really liked... gets the message across perfectly, doesn't it?


In fact, the entire road safety campaign is awesome... here are the rest of the ads: