The campaign concept: This time around, I thought of putting together a mini-campaign of print ads instead of isolated print ads... It all started with this quote I read somewhere: “Dreams are like the paints of a great artist. Your dreams are your paints, the world is your canvas. Believing, is the brush that converts your dreams into a masterpiece of reality.”
This campaign attempts to communicate to brand, that by harnessing the power of the internet (and the talent of hundreds of people who may not have the privilege of working in the branding domain but have a flair for it), BP has the biggest creative team in India... and thus tell them - Your world is our canvas!
As always, please do click on the photos above to go to the link, use your FB details to login and vote for me :) Thanks!