1. Entries in various categories
2. Delegates.
Here are my concepts - do let me know what you guys think... Please click on the photos below to go to the link, use your FB details to login and vote for me :) And do wish me luck - thanks!
"Spikes"
A play on the word Spikes using its Literal Imagery.
A play on the word Spikes using its Literal Imagery.
"Get Spiked!" - 1
The imagery used is that of a man with an ultra spikes hairdo (aka Liberty Spikes) that is quite the rage amongst the youth today! The idea is to reiterate the name of the event with the literal imagery and use bold colors to draw attention and thus encourage participation...
"Get Spiked!" - 2
The imagery used is that of a man wearing a leather spiked wristband and has a tattoo. The logo of Spikes Asia is built into the tattoo. Overall the ad has a grungy, edgy feel that should appeal to the creative types - the target audience. The idea is to reiterate the name of the event with the literal imagery and use bold colors to draw attention and thus encourage participation.
"You know you're the best, tell the world" - 1
The heart rate is morphed into the number one... the tag line is self explanatory. The word Spike is here used in the connotation of heart beats. A spike in the heart rate indicates excitement… such as when the awards are being announced maybe? In any case, the idea was to reiterate the word “Spike” in the mind of the viewer and use the tag line to drive participation.
The imagery used is that of a man with an ultra spikes hairdo (aka Liberty Spikes) that is quite the rage amongst the youth today! The idea is to reiterate the name of the event with the literal imagery and use bold colors to draw attention and thus encourage participation...
"Get Spiked!" - 2
The imagery used is that of a man wearing a leather spiked wristband and has a tattoo. The logo of Spikes Asia is built into the tattoo. Overall the ad has a grungy, edgy feel that should appeal to the creative types - the target audience. The idea is to reiterate the name of the event with the literal imagery and use bold colors to draw attention and thus encourage participation.
"You know you're the best, tell the world" - 1
The heart rate is morphed into the number one... the tag line is self explanatory. The word Spike is here used in the connotation of heart beats. A spike in the heart rate indicates excitement… such as when the awards are being announced maybe? In any case, the idea was to reiterate the word “Spike” in the mind of the viewer and use the tag line to drive participation.
"You know you're the best, tell the world" - 2
The word Spike is here used in the connotation of heart beats. A spike in the heart rate indicates excitement… such as when the awards are being announced maybe? In any case, the idea was to reiterate the word “Spike” in the mind of the viewer and use the tag line to drive participation.
The word Spike is here used in the connotation of heart beats. A spike in the heart rate indicates excitement… such as when the awards are being announced maybe? In any case, the idea was to reiterate the word “Spike” in the mind of the viewer and use the tag line to drive participation.
"Showcase your talent" : Mini-series of 3 ads
"Now Asia Cannes!"
A play on the word "Cannes" with the intention of positioning Spikes Asia as the Cannes Festival of Asia...
A play on the word "Cannes" with the intention of positioning Spikes Asia as the Cannes Festival of Asia...
"Have you applied yet?"
This is a simple ad with a simple message - Participate at Spikes Asia 10!
The imagery is an envelope with a Singapore postage stamp (showing the Merlion) and the Cannes Lion logo. Also has the Urgent stamp to indicate that the deadline is nearing.
The imagery is an envelope with a Singapore postage stamp (showing the Merlion) and the Cannes Lion logo. Also has the Urgent stamp to indicate that the deadline is nearing.