Saturday, September 5, 2009

Just in Zest

When I was about to join my MBA, a wise senior told me the golden rule of MBAs - "Copy from one, it's plagiarism; copy from two, it's research." - this is however no longer true, with sites like coming into vogue... however in real life (like Bollywood), sadly there is no

Spot the similarities! The package on the left is our group's concept of re-branded package for ITC's Sunfeast pasta - presented in Brand Management class on 04th April 2008 and the photo on the right is a pack of Saffola Zest (photo taken on 24th March 2009) --> Notice the uncanny resemblance of the tag line "Baked Not Fried"! Also see the same curves running across both packages... wow! Guess it's a back handed compliment - quite a high to see that a similar idea was also thought of by a major FMCG brand!

That was the group by the way - L2R: Anil Menon, Arkaprabha Sircar, Karthik Iyer, Subhronil Ghosh and Nimmy Mathews