Spot the similarities! The package on the left is our group's concept of re-branded package for ITC's Sunfeast pasta - presented in Brand Management class on 04th April 2008 and the photo on the right is a pack of Saffola Zest (photo taken on 24th March 2009) --> Notice the uncanny resemblance of the tag line "Baked Not Fried"! Also see the same curves running across both packages... wow! Guess it's a back handed compliment - quite a high to see that a similar idea was also thought of by a major FMCG brand!
That was the group by the way - L2R: Anil Menon, Arkaprabha Sircar, Karthik Iyer, Subhronil Ghosh and Nimmy Mathews
