Thursday, September 10, 2009

The Pavement Picasso & Marketing Genius

Marketers seemed to have unearthed a gold mine
of talent on the sidewalks of Europe... Julian Beever.
The call him the "Pavement Picasso" and he is killing it for them...

...with his creativity and his box of chalk!

From the top brand in the world...
(Coca Cola was valued at $58.2 billion and
named the #1 Brand in the world by InterBrand in 2008) ... to a Hollywood Blockbuster.
(Transformers reportedly made $8.5 million on opening nite!)
They all cashed in on his talent...
As did arguably the most famous Jeans brand in the world...
...and perhaps the best known Japanese electronics major.When it comes to innovation, can Virgin be too far behind?
And here's the DHL promotional painting in China...

But the alcohol companies seem to have stolen a march
on everyone in using Beever's talent to sell their ware...
Check out the following pictures -Cheers!Here's how he does it -
his works are created using a projection
called anamorphosis, and create the illusion of three
dimensions when viewed from the correct angle.
(as the pictures above and below elucidate...)

But he's not all capitalist as the following pictures prove...
and here's the 40 feet long actual painting from another
not so flattering view...

Julian Beever is an artist who has spent 20 years creating pavement art in the UK, Belgium, France, The Netherlands, Germany, Austria, Denmark, Spain, the U.S., Australia, Mexico, Brazil, Argentina, Russia and Portugal. In 2007 he worked in Asia for the first time when Nokia N Series invited him to Singapore. (See Picture Below)

His creations are optical illusions. He creates pavement drawings that give a false impression of depth and realism. His genius is lies in tricking played on the mind's eye (a modern example of trompe l'oeil - a French term that means literally 'trick the eye') - He skews his images so that when viewed from the correct angle, the brain interprets the drawings as three-dimensional. While many of his pictures can take a whole day to create, by the next day they are often gone, vanished under the feet of passing pedestrians. It is a very evanescent art form, one that lives mostly through photographs taken at the time.

Julian Beever has the nickname the 'Pavement Picasso', and it is not hard to see why! Originally from Melton Mowbray in Leicestershire, he used to be a Punch and Judy showman, before discovering his talent as a street artist in the 1980s. He is now based in Belgium.

Like Beever, Manfred Stader too is a talented street artist. He began street painting during his art studies at the famous St├Ądel Artschool in Frankfurt, at the beginning of the 1980s and in 1985 he already became one of the few master street painters. Since then, he has been creating some of the best works for street painting competitions and advertising campaigns.